Apple cuts price of HomePod worldwide

Linked, News

Homepod price cut

Apple cuts price of HomePod worldwide, now $299 at the US Apple Store – 9to5Mac:

Apple has officially lowered the price of the HomePod worldwide. In the price has fallen from $349 to $299, breaking the $300 level. HomePod has seen promotional discounts at many third party retailers (eg: it’s $279 right now at Best Buy) over its lifespan, but now Apple has dropped the smart speaker’s standard list price.

This price cut represents a roughly 15% drop and seemingly applies to every region, not just the US. The UK price has fallen from £319 to £279.

I welcome the price drop from Apple but I do wonder how it effects their own margin on the product, especially when John Gruber alluded that it made a loss recently.