There are many good reasons to own an iPhone: your social life might revolve around iMessage, you might value Apple’s emphasis on privacy, or perhaps you appreciate the quality of Apple’s displays and software experience. But the one thing that once exemplified Apple’s lead over the Android chasing pack, the iPhone’s camera, is no longer top of the list of reasons to want an iPhone. The iPhone camera has fallen behind, and it’s now something users tend to accept rather than anticipate.
Google came out with the Pixel camera in 2016 and raised the bar of expectation for mobile photography a couple of notches above the iPhone. HTC responded with the brilliant cameras in the U11 and U11 Plus. Then Huawei introduced a terrific night mode on the P20 Pro last year, besting the Pixel, only for Google to respond with Night Sight, which was a revolution for nighttime imaging. And now, Huawei has returned with an even better P30 Pro that steps ahead of Night Sight. Come the autumn, the Pixel 4 is likely to push us even further into the age of unbelievable computational photography.
Where is the iPhone?
The technology industry is fast paced with competitors working on new designs and technologies all the time that push each other to better not only themselves but for their customers and with that in mind Vlad acknowledges that;
This could always be the quiet before the storm of new groundbreaking designs and innovations from Apple. I’ve been covering this company long enough to not be surprised by its ability to outdo everyone else when it really wants to. The AirPods, for instance, haven’t changed in large part because they were so far ahead of their time when they were first released.