At $179, the Apple TV 4K is on a completely different pricing tier than Roku and Amazon. But if you’re willing to spend that much, in return you’ll get the most polished experience of any set-top box on the market.
The Apple TV 4K does everything; it supports 4K, Dolby Vision, Dolby Atmos, and HDR10. It’s the box we recommend if you want to take full advantage of all the features in a high-end TV. Apple’s iTunes store has an enormous vault of content that can showcase those features. The menus feel more modern and stylish than those on the Roku, and Siri is a little better at voice search than Roku’s system, too. App selection is equally as strong. The one asterisk is that YouTube won’t stream in 4K on the Apple TV because Apple doesn’t support Google’s preferred video codec.
Apple’s device is very powerful and lighting fast in day-to-day use. If you’ve gone in on the company’s HomeKit smart home ecosystem, the Apple TV acts as a hub and allows you to control those gadgets remotely when away from the house.
A good reminder that although higher in price compared to its competitors iterations, what you get for that money is the #1 streaming experience with all 3 major platforms (Netflix, Amazon Prime & iTunes) on 1 device.